27Shaw is a Philippine all-male spa and wellness brand established in 2023. It operates multiple locations in Metro Manila, offering professionally delivered massage experiences together with wet-area, relaxation, and leisure facilities designed specifically for male guests.
The brand combines massage and wellness services with amenities that may include saunas, steam rooms, pools or jacuzzis, lounges, treatment areas, and other location-specific facilities. Its service portfolio includes several signature massage and body-care experiences offered across its establishments, while individual locations may provide additional amenities or premium experiences.
27Shaw positions itself around comfort, quality, discretion, Filipino hospitality, and an inclusive environment for men of different backgrounds and orientations. Its locations share a common service identity, booking system, rewards program, and brand standards while retaining differences in architecture, amenities, and guest experience.
From its original establishment in Pasig, 27Shaw expanded into a multi-location operation with T by 27Shaw in Quezon City and B by 27Shaw in Makati. The organization continues to develop its concept as an urban all-male wellness and relaxation brand centered on massage, spa facilities, hospitality, and community-oriented leisure experiences.
